PR for the modern communication landscape
The PG Advanced Diploma in Public Relations & Integrated Marketing Communication at SPICE is designed for graduates who want practical training and direct industry exposure. The focus is on doing, not memorising — students work on real campaigns and build a portfolio before they graduate.
One of SPICE's biggest differentiators is that nearly all faculty are working PR professionals at top companies in India and abroad, so you learn what actually happens in the real world of communication.
What you'll learn
- Public Relations fundamentals — reputation, messaging and stakeholder communication
- Media relations — building and managing relationships with journalists and editors
- Crisis communication and reputation management
- Corporate communication — internal and external strategy
- Digital PR — social media, content and online reputation
- Integrated Marketing Communication and campaign planning
- Writing for PR — press releases, media pitches, speeches and communication plans
Who can apply
Applicants from any discipline may apply — Arts, Commerce, Science, Engineering, Management and more — who have completed their graduation. Students awaiting final-year results are also eligible.
Careers & placements
Graduates begin careers in Public Relations, Corporate Communication, Digital Marketing and Brand Management across PR agencies, corporates, entertainment companies, startups and NGOs — backed by placement assistance and strong industry connections.