Ideas that sell, skills that stick
The PG Advanced Diploma in Advertising & Marketing at St Pauls Institute of Communication Education (SPICE) is one of Mumbai's most industry-oriented advertising courses — a perfect balance of theory and practice. Students are immersed in a simulated creative department, learning ideation, art direction, copywriting, media planning, marketing and digital communication.
Everything you learn in the first half of the academic year is implemented in the second half through live client projects, so you graduate with real work in your portfolio.
What you'll learn
- Brand strategy, consumer psychology and campaign planning
- Copywriting, art direction and creative ideation
- Media planning and integrated marketing communication (IMC)
- Digital marketing, social media and performance advertising
- Client servicing and account management
- Hands-on tools: AI tools for marketing, Google Ads, Meta Ads, Adobe, Canva and CRM platforms
Learn from the industry
SPICE's USP is a star line-up of faculty drawn directly from the industry, keeping the curriculum in step with the latest trends sweeping agencies. Students also gain guaranteed internships — at least two months — at renowned agencies, with past students interning at Ogilvy, WatConsult, Scarecrow M&C Saatchi, FCB and more.
Careers & placements
Graduates move into roles across advertising agencies, corporate marketing teams, media organisations, startups and their own ventures — as copywriters, account executives, brand managers, creative and content professionals, and digital marketers. SPICE alumni have been placed at agencies including Ogilvy, Lowe Lintas, McCann Worldgroup, Leo Burnett, FCB and Dentsu.